Real systems for real life.
Your business should fit your life.
You’re good at the work.
The container needs tending.
You care about your clients, your community, your craft, or your mission.
But the follow-up emails are living in three different places. Your intake process technically works, but only because you remember twelve tiny steps. Your website no longer sounds like you. Your CRM is either overgrown, underbuilt, or unused among many open tabs.
You don't need to become a different kind of person to have a business that works.
You need structure that fits the person you already are.
I've spent the last decade building systems for care-centered work that feel natural, collaborative, and sustainable.
That can look like:
✦ Building intake and operations flows that are pleasant for your clients to use, and run themselves smoothly.
✦ Designing websites and branding that sound authentic and speak to the people you want to speak to.
✦ Packaging your expertise without hustle gimmicks.
✦ Thinking through the hard decisions together.
✨ A business that can’t hold your life will keep asking for more than you have.✨
Hi, I'm Dina K. (she/her) 🦋 business consultant
I help small business owners build the kind of structures that make work feel less like a constant emergency.
I’ve spent the last decade building marketing, Customer Relationship Management (CRM) systems, websites, and operations systems for people doing care-centered work. I’m also a neurodivergent mom with chronic pain, and I am not here to sell you a fantasy where you wake up at 5 AM, batch content forever, and become a productivity gremlin with perfect spreadsheets.
I care about systems that work for real bodies, real brains, and real capacity.
When I collaborate with clients, we build businesses with good roots: clear workflows, sturdy backends, authentic marketing, and enough room for your actual life.
WHERE DO WE START?
Every working relationship begins with a Container Audit.
Before we build anything, we need to know what's already there: what's working, what's leaking energy.
What's been holding your business up - and what's holding you back.
The Container Audit is how we figure that out together.
1
Intake You fill out a short form that gets us oriented: the essentials of your business, where your systems sit right now, and an honest read on your capacity.
2
Deep Dive We meet for 90 minutes and go through it all: your client pathway, your systems and tools, your website, your marketing rhythm. We review plans & reality.
3
Action Plan A few days later, you get a written map. Prioritized next steps, in plain language. It's yours either way: take it and run (DIY), or we keep going together.
I am currently offering the container audit at an introductory price of $200.
✨When the design is right, you spend less energy overriding yourself.✨
WHERE DO WE GO FROM THERE?
If we keep going, this is what we tend to.
Most clients move from the audit into a working retainer.
The shape depends on what your action plan calls for.
Usually it lives in one or more of these areas:
Systems & Operations
For when the back end is living in your head. CRM setup, intake and onboarding flows, internal documentation, and automations that make daily work less of a memory test.
Course & Offer Development
For when you've got expertise and you're ready to package it. Curriculum design, structure, launch support, and the systems behind a course or productized offering. Built with sustainable rhythms, no hustle gimmicks, and room to breathe.
Website & Branding
Builds and refreshes, copywriting, brand voice, visual identity, and ongoing site care. What's online should match who you actually are, and the people you're actually trying to reach.
Thinking Partner
For when the next move isn't obvious and you need someone to think it through with you. Quarterly planning, business model questions, deciding what to keep and what to retire. The kind of work that happens in conversation, not in a deliverable.
RATHER DO IT YOURSELF?
The Chrysalis Program is the DIY path.
Same work, your hands.
A course and coaching program for ADHD entrepreneurs, neurodivergent business owners, working parents, or any capacity-constrained small business owner who wants to learn how to build (or rebuild) sustainable business systems.
For people who enjoy building things every step of the way, from start to finish, and want their business to be no exception.
From folks I've worked with:
Dina has been genuinely helpful in building out the backend of Cuddlist. What sets her apart is that she actually gets the nuance of care-based work. She’s not forcing a corporate framework onto a business built around human connection. She understands why our systems have to hold values, not just tasks. Where she really shines is in automation. She can look at a workflow and see every step that needs to exist before you’ve even thought to ask about it. That kind of systems vision is rare, and for a small team trying to scale without losing its soul, it makes all the difference. If you’re building something that leads with care and you need the backend to actually match that vision, Dina is who you want.
Dina is a delightful and vibrant human and content creator. She is exceptionally welcoming of feedback and actively solicits the input of the full team. Dina brings order to chaos, and creates beautiful designs at the end of often grueling processes. I would and will hire Dina at every organization in my future.
I truly had no clue where to start with writing copy beyond my bio and Dina made it such an easy process. The vibe of the site was something else that was important to me and it really felt like she captured the essence of what I was looking for even when I didn’t have the precise words for it. Dina was very easy to work with. I really found it reassuring to still feel like I was in control of the vision despite needing a bit of guidance/direction to get where I was trying to go especially because transitioning to my own business was kind of sudden. Despite the fact I haven’t done much to it over the last two years aside from updating info here and there, I consistently get a few inquiries a month. People usually comment about how calming and inviting the site is.
Dina designed a small website for my freelancing business. She's a talented designer and communicator... even when my own ideal vision wasn't clear, she put forward her own ideas and readily adapted as my vision evolved. Her work helped give me a starting point for branding, as well as for determining messaging and other elements of my independent brand. Highly recommend!
Dina was a great asset to both sales & marketing teams I managed her on....and would've been at a third that I tried to hire her for. She was very adept at leveraging her wide range of cerebral talents and career experience, particularly counseling, to build rapport with, identify and achieve clear solutions, and develop very productive key account relationships. Combined with extraordinary attention to detail, creativity, technical skills, and understanding of processes....a brilliant asset and resource to any team.
Dina has been helping me build out a brand/website for my professional education and counseling practice. She's been a joy to work with! She took time to get to know me a bit in order to help come up with some color, font, and elements for my site that really matched me and what I was trying to do for my profession brand. She is very communicative, clearly explains what she can/can't take care of for me, and gives me tips on how to take care of things on my own. She really wants to leave her clients in a position of being able to handle their own website once she's done the setup, which I greatly appreciate. She also listens to my feedback and adjusts styles/plans where needed. I definitely recommend her for when you need branding/site design help!
Let's Stay In Touch
I send occasional notes on exploring your capacity, building a business with more clarity, and finding resources that make things easier.
Expect reflections, practical tools, and the occasional “this helped me, maybe it’ll help you too.” Probably once a month, no spam, no pressure.
Butterfly Paperclip Co.
Real systems for real life.